Bangkok, 20 April 2006: True Corporation Plc, Thailand’s leader in convergence solutions and its prime lifestyle enabler, has introduced a new telephone ring service for fixed line subscribers who want to add a musical element to their home. Utilizing advanced technology, True has introduced its Real Song service which will substitute the traditional fixed line telephone ring with songs from well-known Thai artists from Grammy Plc.
According to Mr. Phaibul T. Sirivanich, Director & General Manager of Consumer, True Corporation Plc., “True launched its Real Song service for incoming calls last year by featuring songs from famous artists in order to expand its fixed line target group which includes teenagers and people who want to always keep up with the latest trends. As an extension of this service, True is now offering a range of new songs from well-known Grammy artists such as Bird – Thongchai McIntyre with “O-la-nor My Love” and Endorphine with “Nam Tem Kaw”. This new music-oriented marketing strategy is targeted towards True’s fixed line subscribers whose lifestyles have changed and who are now demanding new services which liven up their home atmosphere. These include the ability replace the traditional telephone ring tone with real music.”
The ring tone from the Grammy artists’ songs can be used with Reach’s caller ID phone 528 DJ3 which has been designed to accommodate this special function. For this phone, True is now offering a promotional price of 449 Baht compared with the normal price of 900 Baht, including Real Song service, Caller ID service or Voice Mailbox, together with free Call Waiting for 6 months. Interested persons can purchase the phone at any True Shop and True Move Shop, or contact Telesales at 0-2747-4000, Tele Ordering at 0-2900-8000 . Moreover, they can also visit any branch nationwide of Power Buy or the 8 Bangkok branches of The Future from now until 30 June.
“True is currently the first and only operator to launch Real Song service featuring famous artists to replace traditional fixed line telephone rings. We are confident that this innovative service will be well received by today’s new generation consumers while at the same time highlighting True’s leadership in convergence lifestyles” Mr. Phaibul concluded
