BTW, BenQ Thailand has just launched its (very nice and catchy) billboard in Chiengmai.
The billboard is part of the campaign to market in upcountry especially in major gateways such as
Chiengmai, KonKaen, Koraj, HaadYai for instance.
In a billboard piece, Call center number and website URL are also added to the key visual
and BenQ corporate color (purple) still prevails.
BenQ purple is a cross of blue and red: blue for corporate and red for technology meaning BenQ offers technological products with focused design that fit lifestyle.
BenQ as always forcuses on design of the products that are affordable and cool looking.
This also reflects in its advertising campaign: print ads, TVC and so on.
