Thailand (10 May 2005) – Wintory holds a grand opening to dedicate its new challenge as the latest I.T. products distributor, aiming to sell new innovative and distinctive hi-tech products that benefit Thai society by five hi-tech products brands before expanding to tens more brands in the near future.
Mr. Charn Trakarnsilpa, Managing Director of Wintory Co., Ltd., the innovative IT products distributor revealed that Wintory has been in the I.T. business for more than 20 years and gained a well supports for both the products and technologies from its local and international business partners. Wintory’s business concept is to offer products of high quality, innovative, distinctive, less competition, easy to use, reasonable price, supporting future technology and more importantly, it has to be suit to Thai lifestyle.
“This year is the first year that Wintory begins to seriously focus on its marketing strategy and moving forward as an I.T. products distributor. The products are being launched include: 1. Micro-Oke: the world’s first portable all-in-one karaoke system that contains up to 20,000 songs with motion pictures, lyrics and music within a single microphone. It’s easy to carry and can be used for singing anywhere and anytime you want. 2. Products of Boni Brand: Intelligent Internet Telephone (Boni CHAT – Broadband Internet VDO Phone) which can deliver both picture and voice through the internet for free. It’s make the users to hear the voice and see each other real-timely. Another Boni product is an intelligent wireless video broadcaster (Boni FUN – Wireless Broadcast Video). It can deliver movie from a simple CD/DVD player to a computer screen directly and wirelessly within a distance of 200-300 meters. 3. JAHT Products: a 30 kilometers of distance wireless network system (Wireless Outdoor Bridge) for voice and picture data link between two or more Ethernet Networks together in different buildings that maybe geographically blocked like the sea without doing any complicated cabling. 4. MP3 Broadcaster: ASTO can make you listening to music from home theatre set or car audio player through a simple thumb drive or flash drive by pluging ASTO to the electrical outlet or cigarette lighter outlet. 5. Luxeon USA Brand Product: the world’s only intelligent projector from America that includes a computer projector, network system, MS Windows wireless system and an uninterruptible power supply system within the unit. For the next year, Wintory has planned to launch tens of other new product brands into the market.” said Mr. Trakarnsilpa.
“Regarding the marketing policy, as Wintory’s products are quite varying, its target customers may also be variety. However, the global target group of customer is the working people who love modern lifestyle, comfort and economy. By the first year, we will raise the company’s image and brands recognition through advertising and public relations as well as organizing special marketing activities in the future related events that will be seen periodically from now on. This will benefit the consumers across Thailand with new technologies to improve for efficiency and productivity. The most important point for Wintory is not playing up with pricing strategy like the current I.T. products sale is, as it may not be sustainable in the long term for both the company and its dealers.” noted Mr. Trakarnsilpa.
For dealers, Wintory’s will emphasize on the mutual success by building up a good teamwork to work together as they are in the same company. While dealers are divided into two groups: 1. Corporate Dealer; will be selected from all potential business firms across the country, one dealer per province and it’s not limited to only for business firm in the I.T. field, but the others, by selecting just some related or suitable items for its business and need to be able to manage the sales target. A dealer must also to be a distribution centre and providing a basic support to general dealers and customers within the province. 2. General Dealer; any individual who would like to run his/her own business both full time and part time may apply for Wintory’s General Dealer. He/she would obtain a special price for reselling the products to end users.
Today, Wintory is expecting to increase its service capability and has planned to expand its distribution and service centre to cover all the regions within the middle of 2006, meanwhile, Wintory would continues its win-win philosophy with all dealers by holding a friendly business partnership policy, being cooperative and enjoy growing together.
