งานสัมมนา Blue Ocean Strategy อย่างเป็นทางการครั้งแรกในประเทศไทย จาก INSEAD และ Blue Ocean Strategy Network ในวันที่ 18-19 กรกฏาคม 2550 ณ โรงแรมเรดิสัน โดย Dr. Ben M Bensaou ซึ่งเป็นอาจารย์จาก INSEAD และที่ปรึกษาจาก BOS Network
Blue Ocean Strategy เป็นแนวความคิดเชิงกลยุทธ์ ที่ถูกกล่าวขวัญถึงมากที่สุดในขณะนี้ ด้วยความเป็นแนวคิดเชิงกลยุทธ์ที่สามารถนำเสนอออกมา อย่างเป็นรูปธรรมและชัดเจนยิ่ง ด้วยเครื่องมือการวิเคราะห์ต่างๆ การจัดทำกลยุทธ์ ซึ่งนำไปสู่การปฏิบัติได้จริงได้อย่างน่าทึ่ง
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About Dr. Ben M. Bensaou
Dr. Ben M. Bensaou from INSEAD will present A Process View of Blue Ocean Strategy and Value Innovation. Created by Professor W. Chan Kim and Renée Mauborgne from INSEAD, Blue Ocean Strategy is a revolutionary set of concepts and tools to help organizations pursue a strategy of growth and create new market spaces. Less of an obsession with competitive benchmarking and segmentation, the approach puts the customer at the centre of strategic thinking. It utilizes visualization and implementation-oriented frameworks to drive the simultaneous pursuit of superior value as perceived by customers and a low cost structure for the firm, and capture the core of the market.
In this seminar we will consolidate the Understanding of What Blue Ocean Strategy is and discusses the Implementation of the approach to create and nurture an organizational culture of Innovation.
This Blue Ocean Strategy Seminar on 18 July 2007 will be presented by Professor Ben M. Bensaou from INSEAD and Faculty Member of the Blue Ocean Strategy Network.
Dr. Ben M. Bensaou is a Professor of Management at INSEAD, Fontainebleau, France, and was a Visiting Associate Professor at the Harvard Business School for the academic year 1998-1999. He holds a PhD in Management from the MIT Sloan School of Management, Cambridge, USA, an MA in Management Science from Hitotsubashi University, Tokyo, Japan, a Diplôme d’Ingénieur (MS) in Civil Engineering and a DEA in Mechanical Engineering from respectively the Ecole Nationale des TPE, Lyon and the Institut National Polytechnique de Grenoble. two Grandes Ecoles in France.
His recent research and teaching activities focus on Blue Ocean Strategy and Value Innovation formulation and execution processes within organizations. Professor Bensaou won the best doctoral dissertation in the field of information systems and a finalist award for the Free Press Award for outstanding dissertation research in the field of business policy and strategy. His case on the Circus Industry won the ECCH 2006 Best Case Award in Strategy (with W. Chan Kim and R. Mauborgne). Professor Bensaou grew up in France. He has also lived and was educated in Japan. He and his wife Masako live in Fontainebleau, with their two younger sons Alexis (17) and Lennon (12). Their elder son Sophian (19) has left the family nest to pursue his college education in Philadelphia, USA.
His research and teaching focuses on
(1) A Process View of Value Innovation and Blue Ocean Strategy deployment initiatives,
(2) New forms of organizations, in particular networked corporations,
(3) The impact of Information and Communication Technologies (ICT) on organizations and Value Innovation.
Professor Bensaou addresses these issues from an international comparative perspective, with a special focus on Japanese organizations. His research on supplier relations in the U.S. and Japanese auto industries won the best doctoral dissertation in the field of information systems and a finalist award for the Free Press Award for outstanding dissertation research in business policy and strategy. (Click Below to learn about Dr. Ben)
http://www.insead.edu/facultyresearch/faculty/profiles/bbensaou/
