At the conference, which will feature speakers from such youth-targeted brands as Krung Thai Credit Cards, BenQ, Orange, Motorola, Qoo (from Coca-Cola) Adidas and MTV, Synovate will provide a comprehensive picture of the hearts and minds of today’s Young Bangkokians.
The Synovate survey asked respondents between the ages of 12 and 24 a wide range of questions about their habits, leisure time, media and brand attitudes, use of the Internet, income, expenditure and their dreams and aspirations.
A Synovate spokesman claimed the study as the only syndicated survey that gives media organisations and agencies information and insight into what’s driving Asia’s affluent youth – ensuring they make knowledgeable, targeted advertising and marketing decisions.
Among the findings, 50% of 12 to 24 year olds name the Internet as the most helpful medium for product and service information, followed by television (32%) and newspapers (10%).
However, 54% of Thai youths surveyed name Television as their preferred medium for product and service information, while Taiwan (72%), Hong Kong (78%) 47% in Singapore youth prefer the Internet for their product
Synovate will be revealing further information on how young Thais believe they will be spending more time across all media in the next year, especially the Internet. Other finding include average monthly income among those working in Thailand and across all countries, Average pocket money per month, and ownerships of mobile telephone, computer, MP3, and TV game console.
