TAT's "Thailand At 5CM." photography campaign

Bangkok, January 19, 2012—Following the success of Hearing the Sunshine photography activity in 2011, the Tourism Authority of Thailand (TAT) has recently launched the latest marketing communication campaign “Thailand at 5CM.” through social media channels to energize the tourism industry in Thailand. The campaign amazingly receives extensive international engagements within only few weeks.

The Tourism Authority of Thailand begins the year of dragon with a brand new marketing communication campaign, “Thailand At 5CM.,” designed to create buzzes among social media centric travelers and encourage them to explore Thailand in a new perspective. Featuring on TAT’s Discover Thailand Page on Facebook (www.facebook.com/discoverthailand), the campaign urges travelers to capture their wonderful moments in Thailand from a new ant’s-eye-view angle at 5 centimeters above the ground, and share them to millions of social media users in the cyber world. A photo taking gesture at 5 centimeters above the ground naturally allows visitors to explore Thailand in newer outlooks they, despite being frequent visitors, might not have considered before.

All participants of the campaign will receive souvenirs delivered by post to their addresses while weekly winners, judged from users’ votes, will win hotel vouchers from the InterContinental Hotels Group. Moreover, the final week in February will see the grand prizes, which are five inbound travel packages featuring roundtrip tickets from Bangkok Airways and hotel rooms from InterContinental Hotels Group. Votes are collected every Wednesday and winners’ names are announced every Saturday.

Since the launch in November, “Thailand At 5CM.” campaign has reached more than 1.45 million social media users from around the world who have been sharing a large number of pictures through our Discover Thailand Facebook Page. The popularity of the campaign is also assessed by a significant increase of Discover Thailand Page fans for more than 4 times, no. of fan increase to 433% (as of mid January) within only two months.

All travelers, social media users, members of press, and fans of Thai travels are entitled to participate in the campaign by submitting photos taken under the aforementioned condition to win souvenirs and enticing prizes until February 18, 2012.

For more information, please contact:
International Advertising Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext.1525-27
Fax: +66 (0) 2253 7419
E-mail: sirima.yuv@tat.or.th
Web site: www.tourismthailand.org