Bangkok, Thailand (April 4, 2004) – MobyElite today announced it will be holding a free one-hour monthly seminar on the subject of Customer Relations Management (CRM) & MobyElite starting April 7th.
It costs 5-10 times more to get a new customer than to get an existing customer to return. With this in mind many companies are realising the need to gather data on their customers and target communication with them in order to build the all-important relationships that grow loyalty and generate word of month marketing.
Using examples from around the world, the region and Thailand MobyElite will show Business Owners and Marketing Managers some of the ways in which CRM can be effectively utilised to achieve dramatic results.
Seminar will include:
• Customer lifetime value
• The 80/20 rule, not all customers are created equal!
• The power of repetition
• Multi-channel marketing
• Loyalty programs
• The power of repetition ?
• The technology smoke screen
• Power of personalisation
• The bigger picture value to your company
• How MobyElite can help
For more information on this seminar and the company, please visit their website at http://www.mobyelite.com/
Events will be held the first Thursday of each month at the Pacific Club.
About MobyElite
MobyElite strives to be the partner of choice for businesses to establish creative marketing strategies and customer loyalty programs leveraging on knowledge, technology and innovation.
Note: This seminar is conducted in English by Callum Laing. Callum is available for phone, email or face-to-face interviews.
